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Salesforce Data Cloud Series Part 2: AI-Ready Data in Action_Blog Header Image
AI, Blog, Enterprise Data Management, Salesforce Data Cloud

Salesforce Data Cloud Series Part 2: AI-Ready Data in Action

June 25, 2025 Jignesh Rathod

No matter how advanced your AI models get, the true power of enterprise AI boils down to the quality and structure of data that fuels it. Without a clean, unified foundation, even the most ambitious AI strategies can fall short, leading to fragmented insights, unreliable automation, and limited scalability. In our previous post, Salesforce Data Cloud Series Part 1 — The Foundation for AI-Ready Data, we covered the various steps your enterprise data takes to become AI-ready—from ingestion and harmonization to identity resolution and real-time activation. But, what can this AI-ready data unlock for your enterprise? In Part 2 of this 3-part series, we move from architecture to impact—highlighting real-world use cases of Salesforce Data Cloud’s AI capabilities across Medtech, Manufacturing, High-Tech and IoT. Figure 1: Unified, comprehensive customer profiles are a core outcome of Salesforce Data Cloud’s Identity Resolution step, post data ingestion and harmonization. (Source: Salesforce.com) AI-Ready Data in MedTech – Enhancing Patient Outcomes and Device Management The Challenge In MedTech, enterprise data is everywhere—scattered across clinical trials, patient records, and connected devices. Without a unified view, your teams lack real-time insights, and are often left waiting or relying on guesswork to answer critical questions like: “How are our devices performing in the field?”, “Are we pricing effectively?”, “How can we accelerate deal cycles?”, and “Where are our biggest compliance gaps?” This data fragmentation undermines efforts to drive patient outcomes, operational efficiency, and regulatory compliance. Gaining a clean, unified view of your data is essential to ensure better device performance and tangible business impact. How Salesforce Data Cloud Unifies MedTech Data to Power Enterprise Outcomes Salesforce Data Cloud transforms MedTech’s fragmented data into actionable insights in real-time by: Ingesting data from clinical trials, patient records, and connected devices into a unified platform. Standardizing and cleaning data to resolve inconsistencies across systems. Resolving patient identities across scattered sources to create accurate, consolidated patient profiles. Segmenting data by geography, usage trends, provider, or clinical pathways to enable targeted actions. Leveraging AI models to identify patterns in device usage and patient response—helping teams anticipate maintenance, spot at-risk patients, and support care proactively. In practice, this means your teams have consistent, unified access to real-time insights that enable proactive device management and patient outcomes. What Enterprise Outcomes Can AI-Ready Data Drive for MedTech? AI-ready data delivers tangible, enterprise-level benefits, including: Better patient outcomes with personalized care and proactive device management that cut downtime and boost treatment effectiveness. Greater operational efficiency through automated insights, streamlined pricing, and reduced manual work and errors. Stronger regulatory confidence with accurate, harmonized data, full audit trails, and real-time quality monitoring. For example, fragmented data can cause MedTech teams to spend up to 20% of their time on administrative tasks like order tracking. By integrating disparate systems and leveraging AI-ready data, MedTech organizations can significantly reduce these inefficiencies—cutting operating costs by up to 30% and enabling teams to focus on strategic priorities. AI-ready data is critical for MedTech companies aiming to simplify operations, improve patient outcomes, and drive growth, while remaining compliant. Wondering what AI-ready data can do for your MedTech enterprise? Get in touch to explore our offerings. AI-Ready Data in Manufacturing – Maximizing Operational Efficiency and Forecast Accuracy The Challenge In manufacturing, enterprise data is scattered across ERP systems, production lines, inventory, and quality control. Without a unified view, your teams lack real-time visibility and are often forced to rely on manual workarounds or incomplete data to answer questions like: “Where are we running short or overproducing?”, “Are we catching downtime risks before they escalate?”, and “How reliable is our forecast?” This data fragmentation undermines your efforts to prevent downtime, optimize planning, and maintain consistent production quality. Gaining a clean, unified view of your data is essential to streamline operations, improve forecast accuracy, and deliver tangible business impact. How Salesforce Data Cloud Unifies Manufacturing Data to make it AI-Ready Salesforce Data Cloud transforms manufacturing’s fragmented data into actionable insights in real time by: Ingesting data from ERP systems, production lines, and quality control into a centralized platform—giving operations teams a single source of truth. Segregating data by manufacturing unit or region to allow local teams control while ensuring centralized visibility and governance. Powering real-time dashboards and automating alerts for inventory shortages or production anomalies—so teams can respond faster and more effectively. Leveraging advanced forecasting models to predict equipment failures and demand fluctuations—helping teams minimize downtime and optimize resource planning. In practice, this means your teams have consistent, unified access to real-time insights that keep production efficient, planning accurate, and operations resilient. What Enterprise Outcomes Can AI-Ready Data Drive for Manufacturing? AI-ready data delivers tangible, enterprise-level benefits, including: Greater operational efficiency through real-time visibility and automated alerts that reduce downtime and keep production flowing. Lower costs from proactive maintenance and accurate forecasting that minimize production waste and expensive equipment failures. Improved customer experience through reliable supply chains and production schedules that support consistent delivery. For example, fragmented data can cause inefficiencies in sales planning and forecasting—limiting visibility and delaying decision-making. By integrating disconnected systems and leveraging AI-ready data, manufacturing organizations can boost sales planning efficiency by up to 30% and improve forecast accuracy across the board. AI-ready data is essential for manufacturers looking to reduce downtime, lower costs through proactive maintenance, and improve forecast accuracy and customer experience. Wondering what AI-ready data can do for your Manufacturing enterprise? Get in touch to explore our offerings. AI-Ready Data in High-Tech & IoT – Driving Real-Time Insights and Scalable Innovation The Challenge In High-Tech and IoT, enterprise data flows in from everywhere—devices, sensors, apps, and user interactions—often scattered across disconnected systems. Without a unified view, your teams lack real-time visibility and are left relying on fragmented signals to answer key questions like: “Which features are actually being used—and which aren’t?”, “Where and when are our devices at risk of failure?”, “How can we tailor support based on individual user behavior?” This data fragmentation slows innovation, limits personalization, and makes it harder for your teams to respond to users

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Salesforce Data Cloud Series Part 1: The Foundation of AI-Ready Data Header Image
AI, Blog, Salesforce Data Cloud

Salesforce Data Cloud Series Part 1: The Foundation for AI-Ready Data

June 11, 2025 Jignesh Rathod

Imagine trying to run a high-performance car on low-quality fuel—no matter how advanced your engine, it won’t perform at its best. The same is true for AI. It’s only as powerful as the data you build it on. And the reality is stark. According to Gartner Research, only 4% of organizations report their data is prepared for AI. This gap highlights that while companies are eager to deploy AI, their enterprise data often isn’t prepared to fuel it. Fragmented across CRMs, ERPs, and third-party tools, these data silos pose a critical challenge for enterprise data management, often delaying your data-to-AI pipeline and limiting strategic decisions. Fortunately, Salesforce Data Cloud is designed to solve exactly that by unifying, cleaning, and activating your data across sources, unlocking its full potential across your enterprise. In this Part 1 of a 3-part series, we begin with the enterprise data architecture—the building blocks that power your Salesforce Data Cloud. To truly make sense of the outcomes it can unlock for your enterprise, you’ll first need to understand the foundations it’s built on. The Journey from Raw Data to AI-Ready Insights From initial capture to real-time insights, enterprise data undergoes a rigorous journey to become reliable and ready to drive strategic outcomes. That journey begins with Ingestion. Salesforce Data Cloud’s architectural journey: from raw data ingestion and harmonization through unification and insight generation, preparing data for AI applications. (Source: Salesforce Developer Documentation) 1. Ingestion: Capturing Data in its Raw Form Whether it’s coming from your Sales Cloud, ERP, IoT devices, or external files, every piece of data passes through a Data Source Object (DSO). The DSO is like a diligent front desk, logging each entry exactly as it arrives. It preserves every detail before any processing or transformation begins, ensuring nothing gets lost or distorted in this first step. Once ingested, your data then moves into Data Lakes Objects (DLOs) —the structured back office. DLOs store enterprise data in efficient, industry-standard formats, making it easy to query, analyze, and enrich. After this initial structuring, your data is now ready for the next crucial step —Data Harmonization. 2. Data Harmonization: Making Data Speak the Same Language Similar information within your data might be stored or labeled differently depending on the systems they originate from. A customer field, for example, could be labeled a “Contact” in your CRM, a “Patient” in healthcare records, or a “Guest” within a booking platform. This critical step of standardizing and unifying disparate data labels and formats is called Data Harmonization. This is where your data enters Data Model Objects (DMOs). They act like a translation office for your data, unifying different labels by mapping them to a single, common object —such as “Individual” in the above example. This ensures each entity is treated as one cohesive profile no matter the data source it came from. Beyond translation, DMOs also apply standardization rules. They align date formats, normalize units like weight and accuracy, and structure names and fields consistently. This is a crucial step in ensuring your teams and AI models speak a common language, and work from a shared playbook of truth. 3. Identity Resolution: One Truth for Every Customer The third phase, Identity resolution, is where Salesforce Data Cloud’s capabilities truly come to the forefront. This is the stage where records that represent the same person, like “John Smith” in your CRM, “J. Smith” in your email list, and “Johnny S.” are recognized and merged into a singular, accurate profile. It deploys several matching techniques to achieve this: Fuzzy Matching finds close matches that aren’t exact (e.g., “Jon Smith” vs. “John Smith”) Exact Matching finds matching through precise identifiers (e.g., the same customer ID) Normalized Matching finds matches after standardization (e.g., phone numbers ‘(123)-456-7890’ and ‘123-456-7890’ would standardize to ‘1234567890’, detecting that these belong to the same person despite different formatting rules). Here’s a real-world example: A hospital sees a patient in both its CRM and EHR data, with minor differences in their name or contact information. Identity resolution assigns rules like “most recent update” to select the latest record as the most accurate, while “source priority” rules choose data from more reliable systems to create a singular, trusted profile for every user. 4. Dynamic Segmentation: Turning Data into Meaningful Groups Dynamic Segmentation in action: Leveraging a unified view of customer data (as seen in the dashboard) to target specific segments for tailored outreach and enhanced personalization. With this unified data at your fingertips, you now have a complete, accurate view of every customer, partner, or asset across your organization. You could group individuals or entities by their behaviors, demographics, or any attribute that matters to your business. This process, known as dynamic segmentation, allows you to tailor your outreach, spot emerging trends, and target specific customer needs with precision. For example, a manufacturer might segment customers by industry, purchase history, or service needs, enabling sales teams to craft personalized campaigns that resonate with specific customer pain-points and challenges. Or, a healthcare provider could group patients by risk factors, ensuring timely interventions and better care. The possibilities are as diverse as your data—and with every segment, you unlock new opportunities to engage, support, and build lasting customer relationships. 5. Data Actions: Automating Insights into Action Segmentation is just the beginning. The real magic of your Salesforce Data Cloud starts to unfold when your unified data starts to drive action automatically through Data Actions. This feature enables you to set up sophisticated cloud workflow automations that respond to real-time changes within your data. For instance, if a high-value customer shows signs of inactivity, a Data Action can trigger precise Salesforce automation, like a re-engagement campaign or alert a sales rep to reach out to the customer. Similarly, a sudden spike in support requests from a particular customer segment could escalate the issue to your service team automatically. This level of automation turns insights into action, so your teams are always a step ahead. Data Actions make your data work for you—reducing

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AI-powered Salesforce Admin Assistant Blog Post Header Image
AI, Agentforce

Will Agentic Experience Replace Salesforce Admin App?

May 13, 2025 Ajay Achuthan

Still navigating the maze of Salesforce Admin menus? Click after click, it goes on and on— just to check a user’s permissions or debug an error buried in classic UI. Not anymore, thanks to our AI-powered Salesforce Admin Assistant. Admin tasks shouldn’t feel like an obstacle course. As AI transforms every corner of business operations, why are admins still stuck in a manual, outdated workflow? The future isn’t another clunky dashboard, it’s an interactive AI-powered agent that automates tasks, simplifies troubleshooting, and makes administration effortless. It’s time to rethink how we manage enterprise platforms.  This curiosity started a journey for us. First stop: Has anyone asked these same questions, and what have they done so far? After exploring a few companies and their offerings in this space, one thing became clear: While AI-powered admin solutions exist, they often fall short in critical areas. They either lack the depth to truly automate complex workflows, or they compromise on security and compliance—two non-negotiables for any enterprise. With years of managed services expertise, we saw an opportunity to craft something different: An AI-driven admin experience that doesn’t just execute tasks, but does so with enterprise-grade security, full auditability, and compliance embedded at every step. The goal isn’t just to replace manual clicks, it’s to redefine what administration should look like in an AI-first world. We foresee a major shift toward AI agents handling up to 80% of Salesforce admin work, freeing up human teams to focus on high-value strategic initiatives. So, what exactly falls under this 80%? After years in the Managed Services business, we’ve built a precise catalog of admin functionalities that Salesforce operations teams rely on daily.  These include: User Management: Provisioning, deprovisioning, and managing permissions with full compliance tracking. Data Management:  Automated deduplication, data enrichment, and cleanup tasks to keep CRM data pristine. Security & Compliance: Proactive monitoring, audit logging, and anomaly detection to prevent misconfigurations. Automation & Workflow Optimization: Intelligent process automation to reduce manual interventions and inefficiencies. Issue Resolution & Debugging: AI-driven troubleshooting to diagnose errors and recommend fixes instantly. The journey from idea to execution was intense. After three months of relentless coding, testing, and refining, we soft-launched the beta version of Admin Assistant, equipped with a subset of critical functionalities designed for select clients and built to handle the most time-consuming Salesforce admin tasks with speed, security, and precision. Here is a quick preview: https://youtu.be/0p6dDYiyHMg So, what have we learned so far? Business Sense: Every client we’ve introduced this to goes absolutely bananas over how it takes their admin game to the next level. Two things are clear: 1. Those mind-numbing admin tasks they’ve been drowning in? Gone. They couldn’t hit “delete” fast enough, and 2. No more digging through Google or wading through Trailheads for answers to the tough stuff. They just chat, get it done, and move on. This level of excitement? It’s been a game changer for us. Technical Sense: Security and compliance? Front and center in our design thinking. While some of the alternatives out there take the risky route of executing Salesforce APIs with its data from an external data center, we purposely went all-in on a fully Salesforce-native design. Our solution is built 100% on Salesforce, leveraging the full power of AgentForce. No shortcuts, just raw, unfiltered security and performance. What’s Next from our AI-powered Salesforce Admin Assistant? With these early wins, we’re doubling down. Expanding Functionality: Our goal is to cover 100% of critical admin workflows, ensuring teams can operate with near-zero manual effort. Deepening Security & Compliance: Built 100% on Salesforce native architecture, we’re eliminating external API risks while integrating auditability and governance at every level. User Experience at the Core: We’re refining the AI’s conversational capabilities to make interacting with Salesforce as seamless as texting a colleague—no more endless clicking, searching, or troubleshooting. Our Admin Assistant app is designed to complement Salesforce’s new “Agent for Setup.” While Agent for Setup is an AI-powered tool that helps admins navigate, configure, and manage Salesforce more efficiently using natural language, offering quick access to tasks like managing permissions and creating report types, N28’s Admin Assistant goes further. It supports more complex administrative workflows such as report rationalization, permission set optimization, metadata cleanup, and advanced configuration management, enabling admins to drive greater efficiency, governance, and scalability within their Salesforce environments. The days of navigating clunky admin interfaces are numbered. The future? A fully AI-powered, self-optimizing Salesforce environment. And we’re just getting started. Get In Touch

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get started on Agentforce
Agentforce, AI

How Should You Get Started on Agentforce

February 24, 2025 Ajay Achuthan

Most people we talk to share a common challenge: they recognize the potential benefits of Agentforce and are eager to explore but are uncertain about how to proceed. Many struggle to bridge the gap between Salesforce’s AI vision and the tangible value it can deliver to their organization. These conversations often highlight recurring themes: determining the most effective Agentforce use case for the business, assessing the effort required to bring it to market, and understanding the financial implications. Effective Agentforce use cases Different types of agents available with Agentforce. Salesforce’s Agentforce offers businesses customizable AI agents that automate routine tasks such as order tracking, customer support, and troubleshooting. These agents integrate seamlessly into various communication channels, improving operational efficiency and delivering personalized service. As AI handles simple tasks, it frees human agents to tackle more complex issues. The platform also uses AI for knowledge assistance and can escalate complicated queries to human agents when necessary, ensuring that businesses can provide the right support to their customers. For more details, check out Salesforce’s Agentforce Use Cases. At N28, we have successfully assisted clients in a variety of impactful use cases to get started on Agentforce. Here are some examples: Sales and marketing use cases Generate quotes: Where our AI agents interact with Sales staff to produce customized quote PDF documents for specific customers. AI Account manager: Recommend products based on insights from current orders and market data, optimizing sales strategies. Operational use cases Validate purchase orders: Automating tasks like price checks, identifying complex offer pricing, and initiating rebate calculations Admin AI: Automates routine administrative tasks within Salesforce orgs, saving time and reducing manual effort. Technical framework behind Agentforce Agentforce’s architecture is built on four fundamental components that work in harmony to deliver intelligent, secure, and effective agent-based solutions: Data for AI: Foundation begins with comprehensive data integration capabilities, supporting both structured and unstructured data from internal and external sources. This robust knowledge base serves as the fundamental building block that powers agents’ decision-making and operational capabilities.  Large Language Models (LLMs): Leverages state-of-the-art LLMs to transform raw data and analytics into natural, conversational interactions. This technology enables fluid communication between users and agents, making complex data accessible and actionable through intuitive dialogue. Agent Core: A sophisticated suite of tools for designing customized agent experiences. This framework enables organizations to: Define Topics: Create precise agent parameters through detailed instructions, descriptions, and clearly defined operational scope Configure Actions: Establish specific, executable tasks and operations within each defined topic area Trust framework: A comprehensive security and governance layer that ensures controlled access management, secure channel operations, compliant agent interactions and protected data handling. This integrated architecture ensures that Agentforce delivers not just powerful AI capabilities, but does so within a secure, controlled, and trustworthy environment. Other common questions Data Cloud: Agentforce leverages the power of Data Cloud while maintaining implementation simplicity. While Data Cloud activation is a prerequisite for Agentforce deployment, organizations can begin operations using solely their CRM data—eliminating the need for extensive Data Cloud configuration at launch. Key architecture points: Data Cloud houses the Vector Database infrastructure required for RAG (Retrieval Augmented Generation) implementations Initial deployment can operate efficiently with existing CRM data Flexible architecture allows for gradual expansion of Data Cloud functionality This approach enables rapid deployment while preserving the option for enhanced Data Cloud integration as organizational needs evolve. LLM options: Out-of-box support: Pre-configured integration with select OpenAI models Pre-configured integration with select Anthropic models Flexible deployment: Support for custom LLM integration (“bring your own model”) Maintain control over your preferred large language models This flexible architecture allows organizations to leverage either pre-integrated models or implement their preferred LLM solutions based on specific requirements. Financial overview License cost: Unlike traditional user licensing, Agentforce employs a conversation-based pricing structure, charging $2 per agent interaction, with potential volume discounts. This model shifts costs from upfront licensing to usage-based fees, potentially reducing initial expenses but increasing costs with higher usage. There might be additional costs associated with Data Cloud credit usages and LLM model usages. With this on-demand pricing model, organizations must evaluate the trade-off between automating tasks through Agentforce and the associated per-interaction fees to determine the most cost-effective approach. N28 implementation cost: Staged implementation approach. Understanding that AI adoption requires careful consideration, we’ve designed our AI services to support a measured, step-by-step implementation journey. Click the link below to review our Agentforce offerings. Check Out Our Agentforce Offerings Here.

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Why Smart Companies Are Doubling down on Salesforce AgentForce
Agentforce, AI

Why Smart Companies Are Doubling down on Salesforce Agentforce

January 22, 2025 Ajay Achuthan

Dreamforce ’24 was an outstanding event for Salesforce AgentForce. I gained valuable insights into Salesforce strategy, engaged in productive client meetings, and, most importantly, had meaningful conversations with peers about what customers are seeking in Data Cloud and Gen AI. For large companies with established data engineering capabilities and existing investments in business intelligence, what’s the value in further investing in Data Cloud and AgentForce? And for smaller companies, is AgentForce truly affordable? So, what is Agentforce? Salesforce’s solution empowers clients to build autonomous agents on top of their existing Salesforce platforms. It goes beyond traditional bots with integrated GenAI capabilities and surpasses standard data warehouses by grounding responses in real-time data. The standout feature is the intelligent learning engine, Atlas, which identifies the next-best action based on ongoing interactions. For me, the best part of AgentForce is its no-code/low-code functionality, enabling faster use-case deployment and significantly reducing time-to-market. Here is a summary of all the components that make up AgentForce: Why would Agentforce need Data Cloud? Data Cloud, on the other hand, serves as a microcosm of broader business intelligence capabilities—typically offered by comprehensive platforms like Snowflake or Databricks—integrated directly within the Salesforce ecosystem. It provides out-of-the-box extract, transform, and load (ETL) capabilities for data residing both within and outside of Salesforce organizations, laying the groundwork for advanced in-platform analytics. The platform’s zero-copy capabilities address the persistent data duplication challenge, ensuring data integrity and security. AgentForce relies on Data Cloud to deliver transformed business insights, enhancing response accuracy and relevance by incorporating contextually relevant information, regardless of data location. Here is a top-down view of how it works: Should larger companies adopt Agentforce? Absolutely—and for a straightforward reason: speed to market. For companies that prioritize building from the ground up and have substantial engineering resources, creating a fully customized AI capability in-house is achievable and may lead to standout, GenAI-driven innovations—you might be the next technology product unicorn start-up on Gen AI. However, for most companies where rapid market deployment is essential to maintain a high standard of user experience for both internal and external users, AgentForce offers a streamlined path to implementing GenAI use cases on the business front lines. This empowers agents to enhance sales and service team support with minimal lead time. Should smaller companies venture into Agentforce? Unequivocally, yes. With 45% of the U.S. population already using Generative AI, these capabilities are becoming a necessity. It’s only a matter of time before customers and employees demand GenAI features in every platform they interact with. While building in-house GenAI expertise and infrastructure can be costly—not to mention the ongoing operational expenses—AgentForce offers a compelling solution. Its on-demand pricing model, combined with a no-code/low-code platform, significantly mitigates investment risks, while the faster time-to-market makes it an obvious choice for smaller companies. What should the roadmap for Agentforce look like? This is not an easy question to answer, but there are several clear and established approaches for enabling the organic adoption of this new technology. To begin with, GenAI use cases focused on workflow automation represent the low-hanging fruit—such as automating customer interactions for service requests or automating lead qualification, for example. Future phases should concentrate on creating entirely new workflows driven by GenAI: replacing manual, time-consuming processes (like navigating through countless clicks) with more efficient, streamlined solutions. Additionally, developing next-best-action use cases will be key in maximizing the potential of GenAI. What is more important than all the tech talk is to STOP procrastinating. N28 is here to help. Use the form below to get in touch regarding your next project. Get In Touch

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  • Salesforce Data Cloud Series Part 2: AI-Ready Data in Action_Blog Header Image
    Salesforce Data Cloud Series Part 2: AI-Ready Data in Action
  • Salesforce Data Cloud Series Part 1: The Foundation of AI-Ready Data Header Image
    Salesforce Data Cloud Series Part 1: The Foundation for AI-Ready Data
  • AI-powered Salesforce Admin Assistant Blog Post Header Image
    Will Agentic Experience Replace Salesforce Admin App?

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